Review: Pueblos Magicos by Chuck Burton

 


Pueblos Magicos by Chuck Burton
Genre: Travel Guide / Mexico
Published: October 2025
Publisher: Bayou City Press

 

Despite living in Texas for most of my life and spending four years parked on the Mexican border in Del Rio, I am ashamed to admit I know next to nothing about Mexico and have never ventured more than a mile inside its borders. I was really intrigued by the description of this book and amazed that an American in his seventies would undertake this venture alone. But it is clear that the author is no regular tourist. He’s honed his skills after a lifetime of remote travel on the cheap, spending months visiting countries around the world.

The name of the book intrigued me, Pueblos Magicos. What are they? The government of Mexico has designated close to 200 towns the status of Pueblos Magicos, or Magical Towns. Most are off the beaten path and they were chosen for their cultural “richness, historical relevance, cuisine, art crafts, and great hospitality." According to the author the town ‘make you feel glad to be there.’

The author takes us to 62 of these towns, grouping them by his top ten and by region. As a thrifty traveler who is fluent in Spanish, he travels by the most economical means, by bus. Most are very rural and see few, if any international tourists. In each town, Chuck describes the town, the markets, historical sites, sites of interest, the hotel or Airbnb, restaurants and street food vendors. I was really amazed by the prices he paid for hotels, often less than twenty dollars, and how cheap and wonderful the food was.

I really enjoyed this book and the photos, regarding it more as an armchair travel guide to a world I know little about. While I would love to visit some of the towns he describes, I fear my lack of Spanish would be a huge roadblock to my experience. But for an adventurous traveler, I think this is a great jumping-off point to plan an enriching Mexican adventure.






 


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